Sunday, June 14, 2015

Reliving the Maxfresh moment of life



Being well into the first job is exciting. The wait for the month to end and the salary to be credited to one's account and then to celebrate has its own high. Yet slowly but surely the charm of the first job and the novelty associated with it begins to wear off. The same office routine and chasing deadlines and targets can be very boring. Why this part of life is called a rat race begins to make sense to me now.
Then close to the chutti time every day working harder and staying back and stretching to complete the work only adds to the office life boredom. I wonder if there is any respite for lonely souls like us who despite being surrounded by so many people at office miss the carefree college days that were not only care free but also full of fun and frolic. Even the friends that we bonded with hung out with and with whom we shared the most cherished moments of our lives seem to be getting busier and busier in their own lives.
 So the opportunity of those care free escapades of going for long drives, hanging out in the college canteen and going to attend rock shows, concerts and other cultural shows remain  only as fond memories. If there were a rewind button in our lives then surely I and a lot of my friends would just rewind our lives and relive those fun filled glorious moments. It would be the best way to recharge our lives. 
Now what if we cannot go back in time and relive that part of the life again. We can still hope to attend a concert together. The only possible concert that would make me and my friends drop everything and go running to attend the concert would be one where Anushka Manchanda is performing live. Ours is a big group of friends both boys and girls. Anushka Manchanda has been an all time favorite of all our gang members both the guys and the girls. However to set the stage on fire with an electric performance and a power packed performance to match the high energy singing it has be no other than Allu Arjun to make the concert even more rocking.
The best part about these high energy song and dance concerts is when we in the audience are hit by  those pulsating music beats and it sets our feet tapping automatically .Leaving all inhibitions, even people like me who have two left feet. It is the best way to flush out the stress and detoxify the mind, body and soul. As a high energy dance and song routine is the food for the soul that realigns the body and mind releasing and making available all the energy entrapped and suppressed by the pressures and stresses of every day life what we need the most is the #Maxfresh move
“I am blogging for #MaxFreshMove activity at BlogAdda.com. Are you?

Monday, June 8, 2015

Trusting my nose in matters of my heart

College time is that time of the life when one is on cloud nine. Life is like a fairy tale where we live life like a king due to the new found freedom after a strict and disciplined school life. This realization dawned upon me when I entered college. I had the most amazing time in college that was filled with fun and a lot of happy moments. However little did I know that mid way into the first semester my life would be turned on its head due to a mid term admission in my class, a girl called Neha who came as a breath of fresh air in the otherwise dull and boring academic life of a backbencher that is me. Till that point my college life revolved around canteen and the college ground. However with the new admission I was seen more often attending lectures than bunking class. I became her long distance admirer as I could not muster the courage to go and talk to her. Perhaps it was the effect of this chemistry which I felt existed between us that I began to focus on my studies and ended up getting good marks in all my subjects. My professors were very impressed with my grades. For the second semester chemical labs classes we were supposed to work in pairs and I had the option to select my partner and without any hesitation I paired up with my dream girl Neha. On the very first day of the chemistry practicals we were preparing the H2S gas that has a peculiar and pungent smell and resembles the smell of rotten eggs. I was super excited to have Neha as my lab partner and when I saw her walking up to me , my happiness knew no bounds. I was so happy that even the pungent smell of the chemistry lab appeared to be pleasant. Our interactions were limited to the chemistry lab only/Then one day I invited her over for ice cream at a new ice cream parlor that had opened recently near our college. My purpose in inviting her was to know her better as I wanted to take my relationship a step further. I wanted not to be just a friend or a chemistry lab co worker but I wanted to be that someone special in her life. I was super excited by the time it was evening and my time of spending the best treasured moments with the girl I had fallen for. I had booked a corner table in advanced to be away from the madding crowd so that we could be together for each other only. That great moment came when she entered through the door making all heads turn and I took great pride in the fact she was going to be my companion for the evening. She came and sat down opposite to me . I ordered the ice cream of her choice and was busy making rosy plans about our future together. Just then a gust of air came in through the window which swept over her and came into direct contact with my nostrils. I felt great dismay and sat aghast as the same familiar pungent chemical odor hit me. It was enough to make me swoon or even blast the whole ice cream parlor. My nose belied what my heart had felt. I can only say that my nose knew better and the very next day I requested a change in the choice of my chemistry lab partner. With this all my rosy dreams went into thin air.

I am sharing my odour story for the ‘My Nose Knows’ contest as a part of the #SniffSniff activity at BlogAdda.

Friday, May 15, 2015

Myairtel the app for every airtel user

What does a consumer of a TELCO or a mobile company like Airtel want? Well if the consumer happens to be a discerning one like me than she or she would want a service that makes interacting with the brand easy. It should  be easy to access ,understand and use.It should offer  transparency of operation and get me a maximum bang for my bucks. Looks like the My Airtel App from airtel is designed and developed to address these prayers and make the life of the Airtel Consumer easy.
 1.
This Airtel apps lets me manage my pre paid, post paid, land line  as well as Airtel DTH accounts with ease. The USP for me is that I would get a reward for doing stuff like a recharge.. The rewards which come under the category  of Airtel Surprises   are earned as coupons .These coupons are redeemed across categories like food , shopping, wellness and entertainment.
The coupons can be redeemed from popular brands like PVR cinemas, CafĂ© Coffee Day , Flipkart.com, Amazon.in , Ebay.in, Mynta.com, Archies,  VLCC etc



2.
What all can I do with this app?  Make it easy for the end user i.e. me to carry out transactions with ease. For this it has a “I want to” section which has the option that one can add a shortcut for the most used or frequently needed option shortcuts under this category so that  these tasks can be easily executed and completed. The tasks that can be added  under this “I want to ” category are as follows…
Bill payments- Make bill payments easily and securely
Recharge- Quickly and after viewing the best offers
Buy packs- The best value packs with the best offers
Record a program- So you never miss a show that is your favorite.
Order games- The latest and hottest games that you want to own and play
View balance- So you are never out of talk time and balance
Data consumed- To manage and handle data usage
Check recharge history- So that one can manage account and manage budget.

3. The mode of payment is the most important aspect of any app use. Mostly people are wary of imputing their credit card information into an app. To address this issue the app has PCIDSS certification. PCIDSS is the Payment Card Industry Data Security Standard  that is the proprietary information security standard for organizations that handle branded security cards. This makes each credit card transaction very secure. The saving of credit card information in the app.   Makes saving of credit card information both easy and reliable. This makes each transaction quick easy and reliable.
 As a user can track the bill in real time so one can manage the bill payment and handling of billing cycle with ease. Simplistic interface and ease of use makes using the app very easy. Airtel services can be added or removed from the app with ease.
With this app one can easily manage Wynk, one touch access and Airtel Live with this app.

Using this app aids the user by giving him or her a  low balance alert, low data information and alert, help in keeping a track of bill payment and making the payment.




Thursday, May 14, 2015

My vote goes to



This is a video that I have liked and would like to cast my vote for/
Living it is a video submitted by Kaushal shah it interestingly weaves visuals with cans and bottles of Pepsi into the narrative of the Ad. As the video plays one sees the presence of Pepsi in various frames of the video and it goes as part of the flow of the video. Pepsi living it is the message shown in the video and look how the video unfolds it starts with a woman shown watering her plants that are growing in Pepsi PET bottles that are cut out and made into planters. The audio voice over is To Preserve Natures Elements  The story unfolds as children are showing flying a kite with the Pepsi bottle used as an accessory to fly the kite with all the flying thread wound on the bottle. The audio voice over is “To Dream to Fly High” Here too the concept of Pepsi blending into the lives of the main characters can be seen. Next we see empty Pepsi cans are transformed into wind chimes and one finds two people standing in front of them and enjoying the sounds of the wind chime. The audio voice over is “TO Hold on to memories”. Then the Pepsi ad takes you to a beach where a person is seen preparing a savory snack and one of the accessory used in the preparation is an empty bottle of Pepsi. The audio voice over is “To Add a little Spice”. Then we find a boy using empty cans of Pepsi and using them to practice somersaults again at the beach. The audio voice over is “To see the world in a different light”. Than a girl is seen curling her hair with Pepsi cans as her curlers. The audio voice over is “To accept yourself”.  That’s an innovative use of Pepsi cans and an interesting message to go with it. A group of friends are seen playing a game of truth or dare with a bottle of empty Pepsi. The audio voice over is “To dare to do”. A person is shown playing a game of carom and one can clearly see Pepsi cans are used as a stand for the carom board.  The audio voice over is “To work hard”.
The scene shifts to a game of cricket being played outdoors with the Pepsi can be used innovatively as bails for the wickets. The audio voice over is “Play hard”. The last shot says Pepsi Living it. All along the story of the ad one can see the visuals and the narrative pointing to the fact as to how Pepsi has become so integral part of our lives. Here is a link to the video “Living It” by Kaushal shah and his team and crew that consists of  CREW: Lianne, Aditya, Ritu and Abhinav
https://youtu.be/r6oQHniYf0E




 “I’m voting for the best ads in the #CrashThePepsiIPL activity in association with BlogAdda from 8th May to 14th May. Are you?”

For me its the best




Ads can be classified as bad, good and the best. Some ads are just ordinary and there is nothing extra ordinary about them. While some ads are interesting and we do not mind watching. Then there are the exceptional few which can be watched again and again. In some ads the message comes out loud and clear while in some you are clueless till the end as to what the message is. As both Pepsi and the IPL catch the attention of all the ads relating to them is an interesting proposition. I have watched nearly all the ads and have selected a few which are worthy of attention.
I have mentioned about a few along with their links and also embedded them in my blog post.
The first one is Dawa  ki nahin. The video shows a patient being examined by a doctor. The doctor comments that what the patient needs is Dawa that is medicine and dua that is prayer. The female companion says that he neither needs medicine nor prayers but only Pepsi. As soon as she shows the bottle of Pepsi the patient gets back his memory and rushes to grab the bottle of Pepsi.
dawa ki nahin

There is another ad worth noting.
Satish Palacholla has put together a video called tribal cricket. It is the trend to cast film stars, cricketers or other celebrities in a Pepsi Ad. In this Ad one finds a bunch of tribal’s playing cricket and to complete the scene is the tribal lingo and then comes the leader of the tribe who drinks Pepsi and hits a cricketing shot. A super interpretation of the Pepsi concept of abhi.
https://www.youtube.com/watch?feature=player_embedded&v=7X9KvjVuneI


I also like the video that has been uploaded by Pranav Bhasin and it is called Selective Hearing it is an interesting take and slightly quirky one on the subject of selective hearing. It shows the person who is manning a shop that sells Pepsi and other articles. When a customer approaches the owner of the shop and asks him for water he simply does not hear him. However when another person approaches him and wants a Pepsi he is able to hear him well and he gives him the Pepsi gladly. Here is a link to Pranav Bhasin’s video
https://www.youtube.com/watch?feature=player_embedded&v=pWzlUuCPPVc


The video by Nikita Deshpande is my favorite and I would like to vote for it.. It shows the various teams of IPL which have so many states that bring in so much of diversity yet Pepsi is the binding and the common factor. The ad speaks about the different teams with a mention of their state and has co-related them with the respective food of that state thus showing unity in diversity. “Its abhi” or the time to drink a Pepsi. It is both simple, comprehensive and refreshing like a Pepsi.
https://www.youtube.com/watch?feature=player_embedded&v=f3ryKNUMiqo


 “I’m voting for the best ads in the #CrashThePepsiIPL activity in association with BlogAdda from 8th May to 14th May. Are you?”

Thursday, May 7, 2015

Kapil Dev and his EkNayiLeague

When I first saw the advert. about #EkNayiLeague on my TV I found the legendary Kapil Dev smiling at me in an ad which lasted a few seconds in which he spoke of a new league that is going to come soon. A league which he says if one played with all their heart then one would surely lose. These words instantly got me interested and my thoughts drifted to Kapil dev of yesteryear’s.

Thinking of Kapil Dev or Kapil Paaji as he is affectionately referred to a lot of thoughts come to my mind he was a lanky tall bowler who balled fast, then he came to be known as a bowler who could bat a bit. Thereafter he transformed himself to a batsman who won India matches. He became an all rounder who helped India win crucial games. So what ever Kapil Dev does he does it with intensity,sincerity and full earnestness. When I hear him say that there is going to be a new league than I begin to think that since Kapil Paaji is a sports person who has won many games for India also what ever he does he excels in it so the new league that he is talking about has to be something very exciting. It would involve a competitive game play of some sort like a televised Game show where celebrities are invited to come and play. However when he that is Kapil Dev says that if one plays with dil se then one is bound to lose so I begin to think that it would require mental skills and the ability to perform mental tasks without heart taking the decisions. Kapil dev is seen in a number of ads talking about various people. In one of the Ads he talks about how Yuvraj Singh is making Big money in IPL andf he feels happy for him. So I believe that even this #EkNayiLeague that Kapil Dev talks about would involve big money for the participants. He also mentions in one ad as to how happy he feels when Sania Mirza does well on the International tennis scene. I am sure the #EkNayiLeague would feature a lot of players from other sports apart from cricket and tennis. I would be expecting woman sportsperson to be part of this #EkNayiLeague. Then in one of the ads Kapil Dev is seen talking about how Dev Anand told him not to retire and how a star never retires. Surely a lot of stars would be featured in #EkNayiLeague. When Kapil Dev tallks about Kapil Sharma it reenforces the fact that if a person plays the #EkNayiLeague with all their heart then they would get out I get a feeling that this #EkNayiLeague will have participants from other walks of life like television, sports and films.. Both existing players and those who have hung their boots are likely to be seen in #EkNayiLeague. Whatever the final outcome and format of #EkNayiLeague, it is bound to be full of a lot of excitement and keep us all glued to this new #EkNayiLeague